- Classical art forms like KATHAKALI with it's heroic characters, KUTIYATTAM, the 3000 years old Sanskrit theatre and NANGIAR KOOTHU, it’s female solo performance, TOLPAVA, one of the oldest ritualistic shadow puppet plays in the world that has its own permanent theatre structure, the KOOTHU MADAM, within the Bhagwati temple premises and KALAMEZHUTU as well as THEYYAM, very special and unique ritualistic art practices.
- KALARIPAYATTU, an ancient martial art form that combines aesthetic of body movement, spirituality and skills of combat inspired by images of power and strength of majestic animal forms.
- Unique geographical features of a tropical country with SANCTUARIES for wildlife protection, backwaters for cruising along palm groves and villages, HILL STATIONS with stunning panoramic views to escape the scorching summer heat and serene beaches for relaxation.
- An ancient system of medicine and life style, AYURVEDA, for rejuvenation therapy and a unique cuisine of south Indian food preparations.
- Above all and after the harvest starts the season of festivals like THRISSUR POORAM that reflect incomparably a celebration of life in terms of sound, colours and spirit.